Schedule

MONDAY, MARCH 3, 2014

Time

Event

Speakers

12:00pm Welcome & Lunch Jodie McLean – President & CIO, EDENS
12:30pm Retail Therapy… for Retailers
Moderator: Terry Brown, CEO, EDENS
Jesse Cole – CEO, Haute Hippie
Lisa Kline – CEO, lisakline.comSid Mashburn – Chairman, Mashburn, LLC
1:30pm Breakout Session 1
1) Differentiation is often recognized as the most powerful business tool, therefore do I have the right business and brand strategy? Sid Mashburn – Chairman, Mashburn, LLC
Jarrod Moses – Founder & CEO, UEG
2) As my brand grows, how do I replicate myself? Lisa Kline – CEO, lisakline.com
Ann Mashburn – Chief Creative Officer, Mashburn, LLC
3) How do I attract capital and grow my company? Michael Karsch – Juice Press
Mike Siska – Managing Director, William Blair & Company
4) How do I drive the highest sales and where are they coming from? Ann Knox – Director of Digital Strategy, Digital Fusion
Wesley Robison – Consultant, PSFK Labs
3:00pm Break
3:15pm Breakout Session 2
1) Differentiation is often recognized as the mostpowerful business tool, therefore do I have the right
business and brand strategy?
Sid Mashburn – Chairman, Mashburn, LLC
Jarrod Moses – Founder & CEO, UEG
2) As my brand grows, how do I replicate myself? Lisa Kline – CEO, lisakline.com
Ann Mashburn – Chief Creative Officer, Mashburn, LLC
3) How do I attract capital and grow my company? Michael Karsch – Juice Press
Mike Siska – Managing Director, William Blair & Company
4) How do I drive the highest sales and where are they coming from? Ann Knox – Director of Digital Strategy, Digital Fusion
Wesley Robison – Consultant, PSFK Labs
5:00pm Consumer Trends
6:30pm CocktailsThe High Line Room at the Standard
7:00pm DinnerThe High Line Room at the Standard

 

TUESDAY, March 4, 2014

Time

Event

Speakers

6:00am Yoga
*optional workout (spin class cancelled)
Led by Lesley Dokos
8:00am Thriving in a Consumer-Driven World Terry Shook – Principal, Shook Kelley
Ann Knox – Director of Digital Strategy, Digital Fusion
10:00am Store Tours
12:30pm Lunch At Hotel
1:30pm Lessons Learned Lisa Kline – CEO, lisakline.com
2:45pm Debrief
4:00pm Adjourn